Hardware Store – Case Study

This store was busier than ever, but sales were down on previous years. We worked with the owners to measure how many customers entered the store daily and at what time of day. Once we had that information, we could track the conversion rate being how many sales were made relative to how many people came into the store.

We discovered several peak periods during the day where the conversion rate was quite low. Lack of staff to service all the potential customers during these peak periods was identified as the problem. Once we addressed this issue sales increased.